Extracting value from Twitter
I have been, and still am, resistant to Twitter. Yes, it's a cool service and it let's you easily connect with all sorts of amazing people, but getting true value from my time investment in it has been difficult. [Just check out this post, it's not that far from the truth.]
Twitter is about two things: who follows you and who you follow. Because you have control over the latter, let's start with that.
There are basically four type of people that you can follow:
- People you know (friends, family, coworkers, etc.)
- People you have to follow (your boss, clients, etc.)
- People who you find interesting that you don't know (often top Twitterers)
- People you follow because they follow you
- Anyone with a large number of followers If you are kicking out your thoughts and links to, say, 5000 people multiple times a day, there is clear value in that for you.
- People using it to gain access All of a sudden we have a way that is faster and less formal to get in touch with CEOs, thought leaders, (internet) celebrities, etc., and you have a better chance of getting a response than an email.
- People expanding personal brands ... though you generally had to have one already- we aren't seeing Twitter celebrities
- Brands looking to gain access to people NYtimes, CNNbreaking, NPR, Woot, etc
